Large Format Printing Mistakes: 3 Common Pitfalls

Want to stop passers-by in their tracks? Then large format printing is one of the most effective outdoor advertising platforms at your disposal. However, designing for large format can be a tricky topic for many, especially if their design know-how isn’t completely up to scratch. Your best option is to work with a professional graphic design agency, but if you prefer to keep things in-house, make sure you avoid these three common large format printing mistakes.

Readability issues

When it comes to large format printing mistakes, this one’s top of the list. Typography can add character to your design, but some fonts can result in squinted eyes when reading from a distance. Go for the simplest possible font that has the qualities you’re after. After all, what good is an ad if no can read it? Pro tip: add an inch of height to your type size for every 10 feet of distance between your display and your audience.

Careless colour choices

In an increasingly noisy advertising arena, impact is name of the game. When you’ve been in the business as long as we have, you see your fair share of unnecessary over-complication. When looking to captivate your audience, high contrast, easy-to-achieve colours tend to work best. Extensive research indicates that blue and yellow have the maximum impact of any combination. So what combination will you choose?

Poor image quality

Even the best large format printing services don’t do divine interventions (thought we’re not far off it!). Trying to use a 3×5 image for a 15-foot banner? You’re out of luck. Take some time to read up on DPI and ask your print solutions company for advice on image resolution before handing over your design. Your best bet is to use a vector-based design software so the various elements are scalable.

Are large format printing mistakes causing you unwanted hassle? Why not ask for help from the experts. Simply get in touch to see what Doggett Print can do for your business.